ArabicPost

01

Digital Newsroom Manager

Feb 2026 — Present9 mos · Istanbul

Managing all ArabicPost social media teams across X, Instagram, TikTok, Facebook, and Telegram, with each platform operating as a fully developed digital newsroom producing its own editorial content. My responsibilities also include developing content strategy, overseeing daily editorial output and creative production, as well as driving audience growth and engagement through data-driven analysis. In addition, I train team members in both editorial and technical skills, including the use of design templates and video editing tools.

What it drew on

• Newsroom Leadership
• Content Strategy
• Audience Analytics
• Training & Enablement
• Multi-platform Publishing

Digital Strategy

Digital Transformation

02

Team Lead — Social Editorial

Aug 2024 — Feb 20261 yr 7 mos · Istanbul

On Instagram and TikTok, I founded a first-of-its-kind team within the institution, where each member functioned as a one-person production unit. I developed a training program to teach every team member platform-specific writing, design, and video editing skills, eliminating the need for external staff. In less than a year and a half of managing both platforms, we reached more than 1.3 billion total views, over 42 million engagements, and a net gain of more than 625K followers. This started from a baseline of around 700K followers accumulated over previous years of activity. Overall performance exceeded key benchmarks by multiples, reaching up to 27× in some metrics, all without paid advertising.

What it drew on

• Team Leadership
• Social Strategy
• Training & Enablement
• Video Editing
• Editorial Design

Digital Strategy

Series I produced or directed

Made with a team of colleagues. Every clip is held on this site and plays here, so a post taken down at source is not lost with it. Each strand opens on a page of its own.

03

Senior Producer

Mar 2018 — Jun 20224 yrs 4 mos

As a senior producer in the News and Evergreen teams, I led daily meetings with 15 colleagues, fostering collaboration and idea-sharing. In 2021, I helped attract over 12 million visitors to the website, with 8% coming from Google, highlighting my SEO skills. I hosted live interviews in both Arabic and English and presented explainer videos, including an interview with Canadian journalist Ginella Massa, the first hijab-wearing anchor on a national newscast in North America.

What it drew on

• SEO
• Editorial Management
• Live Interviewing
• Explainer Video

Current Affairs

The desk, measured

My own page over December 2020 – November 2021, taken from the newsroom’s analytics and set in the type and colour used everywhere else here.

All figures sourced from the Parse.ly author dashboard for arabicpost.net.