← Experience

Syria Podcast

Apr 2025 — Jun 2025 · 3 mos

Team Lead

Apr 2025 — Jun 20253 mos

On-site

Managed the podcast's Instagram during a trial period, training the in-house editor in platform-specific writing, design, and video editing to produce carousels, graphics, and Reels linking episodes to current events.

What it drew on

  • Social Strategy
  • Training & Enablement
  • Podcast Marketing

Digital Strategy

What was built there

Training programme

In-House Editor Enablement

Apr – Jun 2025

A replicable workflow developed and transferred to a team member, enabling adaptation and implementation by other staff members and across future podcast productions.

75%
of views
58%
of engagement
95%
Non-follower reach
2.2K
Average engagements per post
  • News-Driven Context: Linking new and archived podcast episodes to trending and current news.
  • Content Repurposing: Transforming podcast episodes into social posts, quotes, videos, and carousels.
  • Visual Production: Practical training in video editing, graphic design, and carousel creation for absolute beginners.

Published under my direction · 21 posts

Carousels, graphics and Reels tying episodes to the news, made by the in-house editor I trained. Everything from Instagram is held on this site — every slide of every album, and the video itself — so a post taken down at source still plays here. TikTok and YouTube serve no file to a logged-out reader, so those keep the cover and open at source. Figures are exactly what each platform publishes and are never mixed between them.